Demand Generation Manager

The Demand Generation Manager will be responsible for formulating and implementing Multi-channel Digital paid advertisement for company

Responsibilities:

• Develop and execute the paid growth media strategy in partnership with the Director of eCommerce.
• Collaborate with e-Commerce team for onsite optimizations such as product recommendations, upselling/cross-selling opportunities, and search improvements
• Work closely with the content manager and creative team to establish winning messaging and assets.
• Brief the creative team for campaign goals and requirements.
• Collaborate with our Product, Creative, and Brand Marketing teams on product launches
• Manage paid acquisition across all existing channels (paid social, search, display, video: Google, Amazon, Facebook, Instagram, Snapchat, TikTok, Pinterest, YouTube, etc.), with accountability for sales and ROAS goals.
• Employ data-driven strategy in order to optimize campaign efficiency (CPL, CPA, CAC) while delivering against growth targets.
• Ensure successful measurement and attribution to build a clear view of our best performing campaigns, and marketing's overall impact on customer growth.
• Stay abreast of new trends, tactics, tools, and partners that can help us deliver a first in class digital strategy
• Manage and report KPI's (CAC, LTV, etc.) and attribution modeling for channels. Build, monitor and report on all paid KPIs, and provide strategic recommendations based on performance metrics
• Partner with CRM on audience development in relation to new customer acquisition.

Qualifications:

• Bachelor's Degree required
• 4+ years direct experience executing paid media marketing and lead-gen/demand generation
• Deep knowledge of executing large-scale digital campaigns across Google, Amazon, Facebook, Instagram, Snapchat, TikTok, Pinterest, YouTube, etc.
• Proven track record successfully managing acquisition budgets and taking a company through an intense growth period.
• Hands-on experience managing paid search and paid social campaigns
• Data driven and analytically focused, you narrow in on the most important KPIs and ruthlessly optimize them with continuous testing and improvements
• Experience with tagging and tracking Google Analytics, Google Tag Manager, and funnel optimization
• Exceptional time management skills: ability to organize, prioritize, and manage multiple projects with overlapping goals and objectives
• Ability to influence and interact with senior management
• Must be fluent in English

Impellam Group and its brands are equal-opportunity employers committed to diversity and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, pregnancy or maternity, national origin, age, disability, veteran status, or any other factor determined to be unlawful under applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application, interview process, pre-employment activity, and the performance of crucial job functions.

If you require additional disability considerations, modifications, or adjustments please let us know by contacting HR-InfoImpellamNA@impellam.com or fill out this form to request accommodations.