Lifecycle Marketing Specialist

Description

Job Brief:
We're looking for a highly-talented Customer Lifecycle Marketing Specialist to join Customer Lifecycle Marketing team. In this role, you'll be responsible for developing and implementing the customer onboarding and retention strategy and engagement activities across the customer lifecycle. You'll design, develop, and manage global, scalable campaigns and programs designed to drive customer adoption and support overall expansion and retention goals. As a Customer Lifecycle Marketing Specialist, you'll partner across marketing, sales, customer success, partner and product teams to deliver innovative ways to support initiative s aimed at delivering best-in-class experiences for customers that increase lifetime value and reduce churn. You will use your blend of skills and leverage appropriate channels to d eliver the right content to the right customer at the right time. This position reports into the Customer Lifecycle Marketing Manager. We're looking for someone to join us immediately.

Responsibilities:
* Lead and collaborate with teams across Procore including Customer Success, Product, Education, Data Science and Creative to design and deliver experiences that delight customers, drive adoption and increase customer lifetime value.
* Develop a deep understanding of our customers to inform the creation of strategic plan s and programs tailored to individual unique personas we serve.
* Design and manage Onboarding and Adoption programs that include highly personalized, omni-channel experiences helping our customers achieve their desired individual an d business outcomes.
* Partner with Education and Product Marketing teams on content strategy and development including elements such as Procore Certifications, training webinars, and other resources needed to support our customers in achieving maximum value from the Procore platform throughout their lifecycle.
* Leverage analytics to uncover data-driven insights to inform strategy, design and optimization of customer experiences, leading to retention and overall customer growth.
* Be proactive in measuring and evaluating performance and adjust strategy as needed t o drive business outcomes, presenting results, recommendations and next steps.

Requirements:
* Bachelor's degree preferred or equivalent work experience required
* 3-4 years of proven work experience in adoption/retention marketing, customer lifecycle, or similar role (preferably in a B2B SaaS environment)
* Experience in the design, development and management of adoption marketing programs, strategies and/or processes.
* An analytic mindset and skills to measure performance with a data-driven approach to decision making
* A deep understanding of customer segmentation and how various marketing channels compliment each to support successful cross-channel retention campaigns
* Ability to analyze what's working and what's not, and directing teams to maximize effectiveness
* Excellent interpersonal skills, ability to build strong relationships and partner across tea m

Impellam Group and its brands are equal-opportunity employers committed to diversity and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, pregnancy or maternity, national origin, age, disability, veteran status, or any other factor determined to be unlawful under applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application, interview process, pre-employment activity, and the performance of crucial job functions.

If you require additional disability considerations, modifications, or adjustments please let us know by contacting HR-InfoImpellamNA@impellam.com or fill out this form to request accommodations.